TDUK Identity & Collateral

We were invited by David Hopkins at the TTF to create a visual identity for the launch of a new organisation linking the entire timber supply chain; Timber Development UK After outlining key themes and presenting digital moodboards to the team, it became clear that the identity would need to reflect the circular nature of the supply chain, draw on the heritage of a centuries old industry, while reflecting the modern & technical nature of a rapidly changing sector We proposed a logo that reflected not just the cyclical nature of the timber supply chain but also the circular and sustainable benefits of timber itself. We then built a striking visual identity around the logo, including colour palette, hero image selection, typography, and a suite of bespoke icons reflecting the key themes of the organisation and its mission We worked closely with the TDUK team to produce a full set of launch collateral and templated resources that allowed the team to put out consistent branded materials, both online and in print

At the core of the identity was a research-driven website. We consulted on UX and content, and provided visual design, development, and ongoing technical support. We built a bespoke ‘content showcase’ element on the homepage, as well as resource library and member directory sections
check out the TDUK website at www.timberdevelopment.uk
We worked closely with the TDUK team to produce print design templates, providing consistency for all of the TDUK ‘resources’ output, including Case Study documents, technical reports, and more.
We created a printed welcome pack, featuring bespoke foil blocked envelope on coloured Kaskad board, a double gatefold format flyer with de-embossed graphics, as well as branded coaster, and welcome letter
Another key element was the launch of 2 regular 60 page printed magazines; ‘Designing Timber’ and ‘Supplying Timber’ We created image-rich style templates for both with a focus on beautiful images of timber, and a tactile print experience. We combined foil blocked graphics, flouro and metallic Pantone inks throughout for maximum impact .
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