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2018 was the 20th anniversary of the AV Awards . We were commissioned to create a flexible identity system that would accommodate a change of theme each year, and also to create the Graphics for the first theme; ‘Circus Steampunk’ We came up with ‘Gizmo’ a circus ringmaster character illustration that we commissioned as a centre point for the identity . We added background , typography & colour palette and the identity was applied to pre event marketing as well as event branding on the night