2018 was the 20th anniversary of the AV Awards . We were commissioned to create a flexible identity system that would accommodate a change of theme each year, and also to create the Graphics for the first theme; ‘Circus Steampunk’
We came up with ‘Gizmo’ a circus ringmaster character illustration that we commissioned as a centre point for the identity . We added background , typography & colour palette and the identity was applied to pre event marketing as well as event branding on the night
Gizmo went down a storm and he was adapted for various different contexts prior to and during the event, including a 3D animated version, virtual installations, a layered cake, and a real-life costumed host!