![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/78d28acb-0214-44c2-9e2c-efb6e35bff68_rw_1920.jpg?h=761f33ff3bf8b74d4456acd2a98e47ab)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/c95f6d78-706f-4568-8fe7-293a03393e5a_rw_1920.gif?h=094f01805caf7bc897f9d96916253cdd)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/759c2b58-1c83-4535-b1e7-6835795b85b5_rw_1920.gif?h=add341610d36861c4a37e649094441b2)
In the initial phase of concept development, using found imagery, we also developed a ‘backstory’ to further develop the theme and provide context for our illustration brief and 1980s inspired acid neon colour palette
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/f099f264-9b84-4082-9c55-0298f159d5e0_rw_1920.jpg?h=92b9e161f6518b2b5fae04cf4411af72)
We worked closely with a 3D illustrator to create the fictional future city ‘Plasmopolis’ and used the city as the basis for 2 brand illustrations which we used across all print & web collateral
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/42cb523a-4002-43e7-aa84-8b3a12af5739_rw_1920.jpg?h=6b19c8fba8f5715bb699864b06f92e6c)
We worked closely with a 3D illustrator to create the fictional future city ‘Plasmopolis’ and used the city as the basis for 2 brand illustrations which we used across all print & web collateral
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/2b4b6f84-be55-4de4-abfc-cc59bef8dcb8_rw_1920.jpg?h=ef29cf0b64ce708579a322ffbf79858b)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/c577bde6-7b05-4fbd-8dac-bf45984eb944_rw_1920.jpg?h=c86d166d22ff243bb6587093f0ce1ba2)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/1bea7902-ee8c-4f39-8843-71a2270fea42_rw_1920.jpg?h=6fa6fa07ad4a49fd71c7b9ce28466f96)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/314b6789-4c9d-4356-8b94-6643e6cb7754_rw_1200.gif?h=c5ffee75711ba9ea999b951d149fe152)
We used the same city to create a 3D animated video to promote the event online
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/ff2be1f2-b283-454e-a2cc-b8f60de41f05_rw_1920.jpg?h=e939d6594c9238c5d26d8a64f1ba91cf)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/2738725c-f2e2-4364-8133-88c0b5e567d8_rw_1920.jpg?h=4cf2ad0d2c6926217798d9893f028a9f)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/731be9ed-6155-49d2-95cd-849a787ccfee_rw_1920.jpg?h=7baa72f82c59aa9d1aff9ff7b728358e)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/38502fff-d812-41d8-8037-8006f21deaec_rw_1920.jpg?h=fc78805a6f302dc9f09c0a8b949a571a)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/beccdf58-8c52-42a3-82ca-e0cba214eeb1_rw_1920.jpg?h=435dcdec04c5886d7189efa0220d2b1b)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/38628d6a-1387-4627-80e8-d784c6ff4517_rw_1920.jpg?h=121be8e962783c4b176ce169a2dd10c2)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/f63e91b8-f82d-416f-ad88-19fcf577b8a0_rw_1920.jpg?h=f1bb844ac0ef0e7635e932ce36d0e44f)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/5549f436-9f37-4e40-bd18-6763ba07a9d1_rw_1920.jpg?h=05dc1d13a03c02a7ca83d59896152ce3)