Concrete Society Identity & Collateral

We were invited by the Concrete Society to renew the organisation’s visual identity. Founded in 1966, we were conscious of the need to respect the history of the brand while updating it to appeal to a younger audience Our research highlighted the need to communicate the key benefits of the organisation : Technical expertise, and Community. In our moodboards and concept proposals, we put forward a number of ways we could reflect these themes. It was our ‘radial lines’ monogram concept that best captured this balance. The overall aesthetic was technical and authoritative, with the radial lines representing the decentralised nature of the society’s member organisations, with a hidden ’S’ at its core We then built a clean, authoritative visual identity around the logo, with a striking colour palette taken from the original 60 year old crest. Hero image selection, typography, and our suite of bespoke icons all reflected these key themes.

At the core of this project was complete redesign of the Society’s website. This began with a thorough UX research and discovery phase, and incorporated wireframes, visual design, and bespoke interactive tools

We developed a robust, scalable site and worked closely with their team to integrate their membership system—ensuring a smooth experience for both new and existing members. The result is a flexible digital platform and cohesive brand identity that will support their growth into the future.

Check out the Concrete Society website at concrete.org.uk

We worked closely with the Concrete Society team to produce a full set of launch collateral and templated resources that allowed the team to put out consistent branded materials, both online and in print.

This included Print ad & brochure templates, social graphics, Membership ads & collateral, assets catered towards events and regions, and a full redesign of the society’s technical publications

We also created extended brand projects such as the Concrete Awards and Evolving concrete events, whose sub - identities needed to feel part of the Concrete Society brand whilst retaining a distinct identity of their own . As well as a distinct event section of the society’s website, we created further templates and event graphics for individual events

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