The World of Wood Festival / Project was a six-week celebration of global timber and forests timed to coincide with the COP26 climate summit
Hosted by Timber Trade Federation, it told the story of how global forests and the wood products cycle are helping to avert climate change, decarbonise construction, and support social, environmental and economic growth through responsible governance in developing countries.
We were invited by the TTF to create a visual identity for the project that would appeal to a diverse audience from global policy makers to architects to the general public, and project the message that ‘Wood is hope’
As well as a website to host video content, we designed a bespoke app, social media pages, an 80 page printed brochure, 8pp ‘manifesto’ flyers, and event graphics for the exhibition space in the Building Centre venue in London.
The 80 page brochure was the centrepiece of the project. It was printed in 3 disctinct sections, each with different paper stocks and inks . The covers were foil blocked onto GF Smith textured Colorplan , and were embossed with a repeated pattern representing Cross laminated timber . The ‘manifestos’ section was printed 6 colour on uncoated stock with 2 flouro inks . The ‘touchpoints’ section was printed 5 colour with a metallic silver on coated silk stock with 6 fold-out pages that allowing the reader to view the interactive AR animation
We worked closely with the studio immersion.one to create Augmented reality (AR) ‘touchpoint’ graphics that were incorporated into large scale exhibition panels, brochure, flyers, and coasters. These graphics triggered various 3D animated interactions within the bespoke app created for the project, delivering messages relating to the key themes
We chose concertina - fold flyers as the perfect format to convey key messaging; a tall vertical concertina fold ‘reveal’ to show an innovative Norwegian timber skyscraper, and a wide horizontal format to convey the scale of global forests . These were litho printed with flouro inks on uncoated 300gsm card
