The secondary challenge was to differentiate a set of industry themes. (initially known as hubs) Using icons, colour and illustrations, we created a distinct sub identity for each theme, and a ‘spider diagram’ to illustrate the structure of the event, with the sustainability conference at its core
For the original ‘hub illustrations’, we commissioned photographer Paul Burroughs to shoot specific buildings associated with each theme, then combined these with graphics and materials/textures relevant to each hub 
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