futurebuild branding & collateral

We have enjoyed a long partnership with futurebuild, one of the UK’s largest exhibitions for the Built Environment, beginning with their rebrand. The original brief was to help shift visitors’ and exhibitors’ perception of the event from a purely sustainability focused event, towards one ‘focused on innovation with sustainability at its core’, to accompany a name change from ecobuild to futurebuild. Following extensive client consultation, we stripped back the core logo, and introduced a series of bold supporting graphics and a striking yellow, black & white colour pallete, inspired by construction site signage, and invoking the core theme of ‘innovative disruption’ We applied this visual identity to marketing collateral (event website, print and web ads, animated social media graphics, brochures) as well as event graphics (Conference and theatre graphics, wayfinding, event guides /brochures )

The secondary challenge was to differentiate a set of industry themes. (initially known as hubs) Using icons, colour and illustrations, we created a distinct sub identity for each theme, and a ‘spider diagram’ to illustrate the structure of the event, with the sustainability conference at its core

For the original ‘hub illustrations’, we commissioned photographer Paul Burroughs to shoot specific buildings associated with each theme, then combined these with graphics and materials/textures relevant to each hub

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