Grown in Seconds Campaign
For their 2016/2017 campaign, AHEC were looking for a way to showcase their unique architectural projects whilst emphasising the sustainable nature of the hardwoods used to produce them. We came up with the 'Grown in Seconds' concept, in which the short time taken to replenish the hardwoods was used as a central navigation device for the web platform. The platform is fully responsive, it uses smooth scrolling navigation for the mobile version, and horizontal scrolling for the desktop version. Sustainability data for each project updates as the user scrolls. We created animated print ads and twitter webads for an integrated social media campaign, directing traffic to the web platform.
