![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/5fb0c65d-6b29-4e0a-9f8b-800d1e68d9b3_rw_1920.jpg?h=e202a214ef7564e0767edb89bfd18801)
When our good friends at HIX (Hotel Interiors experience) launched their event they were determined it would be different from any other interior design exhibition. They wanted a visual identity that reflected this unique, rebellious energy but with a nod to luxury interior design.
We designed a typographic logo that suggested luxury and heritage, and combined it with bold neon colour pallete with stripes and dots graphics invoking creativity and a design - led aesthetic
We commissioned Clay Halling, a US illustrator to create a ‘hotel furniture monster’ representing their dramatic arrival at the Business Design Centre, as well as a series of smaller spot illustrations reflecting some of the key themes of the event
We combined Clays surreal, provocative illustrations with a bold neon colour palette , striking geometric patterns and a quirky bespoke type treatment for key messaging to invoke the energy, creativity and rebellion of a unique event.
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/e932a541-4154-4959-bf3b-fecd14f0d08e_rw_1920.jpg?h=fbdfa183e0fa827c02625281893256ae)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/c65572b7-f68d-44ba-a975-b43eb58f9b43_rw_1920.jpg?h=ff77280017c625ed07b7b142d62b11cc)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/82700bf9-fc8d-4a48-89f3-5f3fcff042bd_rw_1920.jpg?h=63677edb67993bfe73aea87ccdfeeb7a)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/87d13e92-c126-491c-9cb8-d1248404a7c0_rw_1200.jpg?h=6aec3535f1ea698b256b55469521a7a1)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/7a8d411d-ac2e-4dfe-a42f-ccb223db5fef_rw_1200.jpg?h=ea862905fb6e2b65afc3bff3f4a9a5c5)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/01cdbcd9-02a9-4508-8f03-fa263320ed8a_rw_1200.jpg?h=851f5503fde0dbc9d24e30b40f00d3d6)
We commissioned Clay Halling, a US illustrator to create a ‘ hotel furniture monster’ representing their dramatic arrival at the Business Design Centre, as well as a series of smaller spot illustrations reflecting some of the key themes of the event
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/330910e8-a08f-4d22-9fd6-d84a203d6d6a_rw_1920.jpg?h=3754f350e6b5ee217df0146bb3f7495f)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/5f520e3d-79cd-4f82-bc07-f0a31b8ff94b_rw_1920.jpg?h=d1a7c1e16d228b4b1311cc26519aaf43)
We combined Clays surreal, provocative illustrations with a bold neon colour palette , striking geometric patterns and a quirky bespoke type treatment for key messaging to invoke the energy, creativity and rebellion of a unique event.
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/e28e60cb-8a58-4adc-9805-9789347cf877_rw_1920.jpg?h=5ad5da9fa40237ff1f20a79140322b4e)
We created a series of limited edition framed posters featuring Clay’s monster illustration and a provocative strapline. These were numbered and given free to event partners
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/faf2e249-3b60-48fb-827d-6d5f7a11aab1_rw_1920.jpg?h=adf9935fed0dfabef0c8869675e4cef4)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/55418bad-57db-45ad-97a8-80daba9f0737_rw_1920.jpg?h=51f83c2884e752468d15a24db1d34de2)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/29dcd0e6-519f-4f91-9d4b-f0194654cd67_rw_1920.jpg?h=46219c980b5c3700ae9feac7adb24b47)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/bdb9edb2-46c2-4f8b-8c26-2221277f5412_rw_1920.jpg?h=de2398654ff2979339b57ac8cf709e30)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/6fad7e4a-aebb-4613-a557-77627f3fb5e9_rw_1920.jpg?h=db5ec3438b4580a583a2c54473919b42)
We worked closely with Greenshires Print to create a unique launch pack to grab the attention of potential exhibitors. Letter, stickers and cards were all printed in 5 colour Litho (CYMK + fluoro green)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/4c742c70-e7bb-4680-83b9-6079ae410210_rw_1920.jpg?h=2c5253e9a0f0efa1b69f3cda54363013)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/21f0cf61-ebee-4f38-8002-a8e05e8b0d1f_rw_1920.jpg?h=5fdd95eca9003f641e4fd606909d87b6)
The outer envelope was made bespoke from 270gsm Wigston Kaskad Raven Black cardboard with white foil blocked text and ‘teaser’ stickers applied to the reverse
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/5212e80c-fa34-4422-bc5d-a82a73337dac_rw_1920.jpg?h=ea77afaaccddc66f293f1631bdbebcf2)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/44d2d0d7-9be5-403b-ac46-d695cd39881b_rw_1920.jpg?h=83da74654eb6b95e942ad60386eb3277)
The inner envelope was made up from 270gsm Wigston Kaskad Grey with die cut holes to reveal Clays illustrations across a set of 8 cards outlining the guiding principles of the event
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/b2dd8a46-4a82-4372-8dc4-2276fa688a64_rw_1920.jpg?h=f3dac49df27c8e0525304c102cd8c1a7)
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/181e5ad6-c077-4e73-85a3-44e28e33c46e_rw_1920.jpg?h=451a4a7167b442f3b9a0a34cc7bf1451)
The pack also contained a welcome letter and a page of stickers featuring straplines and illustrations
![](https://cdn.myportfolio.com/e71f0b32d5f9c04023d71416af4ae282/cf386aea-6e5a-4e65-a3a6-161c73236b0c_rw_1920.jpg?h=b9cfca34a4a8621332451d02f217e31e)