The Multiply logo was inspired by modular construction techniques.
Its form is adapted from a grid of 15 squares representing the 15 core modules that made up the structure.
Multiply at the V&A - branding & collateral
Multiply was an interactive modular maze - like installation, installed in the Sackler courtyard of the V&A museum as part of London Design Festival It was designed by Waugh Thistleton Architects and engineered by Arup to demonstrate the potential of Tulipwood Cross laminated timber in modular architecture We were commissioned to create a brand identity and apply it to marketing collateral and to large scale Supergraphics around the base of the structure, explaining the production process & carbon story behind the project. We also created a set of 8 graphic short videos as part of a twitter & Instagram campaign that told similar stories using smaller animated sequences