We were invited by PLASA to update the visual identity of their flagship live entertainment technology event, PLASA show.
During the research and moodboards phase of the project, we looked to music industry branding for inspiration, and proposed an identity based around a restrained, type-only logo mark with supporting graphics inspired by sound distortion, and an extended typeface and fiery colour palette suited to the energy of the event.
The identity was applied to the event website, launch brochure, print ads and social media graphics as well as large scale on-site event graphics and stage backdrops
