The Wish List project branding and collateral

The Wish List was the brainchild of Sir Terence Conran, and was a unique mentoring project in which 10 leading Architects and Industry creatives each asked an emerging product designer to create 'the object they had always wanted'. The results were exhibited at the V&A for London Design Festival. I was commissioned to create a brand identity and apply it to a 110 page brochure, website, animated web banners, video graphics, leaflets, invites and on site information graphics at the V&A

A grid of twenty stars (repesenting the participants) was used to define the logo structure. The central red star repesents terence conran’s vision. The Colourscheme was arrived at by overlaying a ten pointed star onto the colour wheel.

Using offcuts from the projects themselves, I created a 3D version of the logo in oak and inlaid walnut and photographed it in situ to use in promotional material

I shot typographic 'still life' compositions to use as section breaks for the brochure

For the cover of the brochure I chose foil blocked type on 300gsm 'Soft Touch' Matt Laminate

Video graphics and on-site information design at the V&A

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